From creative branding to sustainable business
Working in the world of luxury, especially during the 15 years I spent at Christian Dior Couture and Parfums Christian Dior, gave me a a sense of esthetic, a strong creative energy and an entrepreneurial spirit. I Iearnt that luxury is in the details.
I created my own Consulting Company Le Colibry sàrl, after spending 20 years at LVMH luxury group, holding various senior executive postions in the fashion and beauty sectors. Today, I help small and medium sizes businesses to build distinctive, sustainable and performing brand strategies with a positive impact on our planet and using the powerful digital environment .
Colibry’s philosophy : a strong belief that ethics and aesthetics go hand in hand, and that quality and sustainability are perfect complements.
… Mission : Take your ideas to the next level and Partnering for sustainable and distinctive branding
In many businesses, branding is often limited to promoting new product launches. Access to a Branding Partner can help you take your business to the next step. We advise and help small to medium sized companies in designing sustainable and distinctive brand strategies to build sustainable businesses in the digital environment.
… About Your Partner : Creative Consultant and Brand strategist, Sustainable Luxury Branding, digital & cosmetic expert
Prior to launching Colibry Consulting, I drove various businesses with a leader in the luxury goods universe, the LVMH Group including 15 years at Dior and have obtained a number of successful references during my 20 years of experience there.
I hold a Masters in Business management and Marketing from the Ecole Supérieure de Commerce de Rouen.
I perfected my skills with two certifications of executive programs at IMD Lausanne : Leading digital business transformation and Digital marketing strategies.
B Corp – B leader certified Oct. 2022.
I am also board member of La Fabrique Nomade.
Read more : Linkedin profile
… Consulting services
A service portfolio addressing your branding needs
Our expertise covers the full range of branding related experience, ranging from market research to launch package and innovation for building a sustainable long term business.
Depending on your business needs, our assignment may leverage one or more of the areas of expertise below:
- MARKET RESEARCH AND TRENDS
- BRAND STRATEGIES
- BRAND PLATFORM
- CREATIVE BRANDING & VISUAL IDENTITY
- PRODUCT DEVELOPMENT &INNOVATION MANAGEMENT
- LAUNCH PACKAGE
- DIGITAL MARKETING AND GROWTH STRATEGIES
- SHOPPING EXPERIENCE
- BUSINESS PLAN
… Colibry ‘s approach
Leveraging your resources
I follow a pragmatic, creative and collaborative approach. I leverage your internal resources and business knowledge, and draw on our extensive operational experience. I deliver concrete solutions – aware of your time and budget commitments.
I am ready to work with you in any ways that suit your business needs, whether on a project basis or on an interim management basis.
Working with a network of loyal, trustworthy, human-scale external partners and freelancer.
Creative and communication agency, Packaging designers and developers, Natural and clean formula experts, Graphic designer, Growth planner, Digital agency…
DIOR, McKINSEY, LVMH Perfumes & Cosmetics branch
Karine ALIPS Lingerie, NUDE skincare, La Fabrique Nomade, ALPEOR, INCC Parfums..
… Le Colibry dans la presse
Marie-Claire 19/06/2023: Le Colibry, un regard différent sur le luxe et la beauté